Archive | April, 2009

What's Possible?

So. We’ve talked alot about homogenization, being unique, yadda, yadda, yadda. We determined that we no longer want to do what everybody else is doing. But where do I start? How about 80 years from now. Take yourself there, see what is possible at that point. Work backwards, then start making it happen…today. Share in [...]

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Resistance is Futile

I was originally going to name this post “Adapt or Die,” but with the pending Star Trek film by my boy JJ Abrams (and I pray a rebirth of what was once a brilliant sci-fi franchise), I had to go with those three, bone chilling words used by the Borg Collective to herald in the [...]

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Should You Invest a Lot in Your Logo?

A recent discussion has popped up on one of the video forums I frequent. A couple of the members have each posted a set of new logo options they had developed, and they were asking for input from the community. Nothing big there. Except, these logos were developed at two different online logo contest sites, [...]

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Chase the Dream, Not the Competition

Lately the show “Britain’s Got Talent” has been getting a lot of pub. Most recently due to the amazing singing performance of Susan Boyle. But today I watched an incredible dance performance by a group on the show named “Flawless.” When Simon Cowell asks the group “Tell me, what’s the ambition here?” The leader’s response [...]

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Are You Lazy with Your Branding?

After two weeks of drama, I’d like to return to my original series on branding and homogenization. I’m sure at some point the drama we started with Operation Brand Aid will continue. But I need a breather. When I started this series, a few people made the point, “It doesn’t matter if my template website [...]

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