Have you ever been to a class reunion where you travel back to your home town and it’s exactly the same as you left it ten, twenty, maybe even thirty years ago? The same people are there doing the same things. The same stores are there selling the same stuff. It’s almost like traveling back in time.
Sometimes I get that feeling when I meet colleagues in this industry. You see them at the conventions, on the forums, or in your local association. They’re shooting the same way they shot 20 years ago. They have a web 1.0 website. Their business card and other collateral is pretty much the same as it was a decade ago. They haven’t embraced any of the new technologies. And Twitter and Facebook are just passing fads in their eyes. You know who I’m talking about. They’re the same people complaining about how bad the economy is and how they can’t get any gigs. (For the record, I know that everyone is complaining about that nowadays. But these people seem to play that broken record even when everyone else is doing well).
For the record, I’m not talking about people who may be shooting the same kind of gigs for many years. My good friend David Robin has been shooting weddings and events for about a hundred years and he’s one of the most fore-thinking people in the industry. (Okay, maybe not 100 years, but a long freaking time. I think he started when I graduated from high school.) He’s always a few steps ahead of the pack. When The DVX100 came out with 24p (back in the good ol’ SD days), I think he was one of the first to start shooting on it in 24p. From what I recall, he was one of the first wedding filmmakers to start shooting weddings on the 5D Mark II when it came out. And as far as I know, he’s now the first to offer his wedding clients their video on a flash drive instead of a DVD. (Is that enough “as far as I know” disclaimers? Please no hate mail or troll comments if you have proof that you or somebody else was the first.)
FROM THE OLD, TO THE NEW
But it’s not just old timers like Mr. Robin blazing new trails. Other good friends of mine and colleagues are Eugene and Heather Brown of 2Duce2 Video. In business for only three short years, they are already pulling in averages for their weddings way above the norm, have thousands of followers, are making waves, and leading the pack. Perhaps it was their small town up bringing and desire to get out of it that has lead to their success. Read their story here.
So, which are you? The guy who was the “nerd” in high school that is now “CEO Bitch?” Or are you the guy who was captain of the football team and you’re still talking about the play you did that saved the big game back in ’82?