Back in the early 2000′s celebrity event filmmaker turned post-production house entrepreneur Paul Korver started shooting weddings on 35mm film. Yes, that’s right folks. He shot high profile weddings on the same super expensive film format that his movie star clients were used to being shot on for their films. Was it overkill for a wedding? Perhaps. But enough people were willing to pay for it that he did a number of them. Back when weddings were my main gig, I thought of an idea that would be the equivalent in the digital domain. A wedding shot with the RED cinema camera, famous at the time for offering the quality of $100,000 digital cinema cameras at less than a fifth the price. Alas, I eventually changed the focus of my business to commercial work before getting the chance to shoot a wedding with a RED camera. Well, I no longer have to wonder what it would look like. Tonaci Visuals has gone out and shot what they are touting as possibly the first wedding shot with the RED cinema camera.
Is it overkill? Maybe. But what’s more interesting is what this means to both the event filmmaking and photography professionals. The 5K still images you can pull from this camera are on par with a still a photographer might take with a traditional DSLR. In fact, the stills from this camera can even be used for store front displays. What happens when an event filmmaker can shoot 24 5k images a second? You may no longer also need a dedicated photographer.
Now, before all my photog friends get all worked up, I know that it will be a long, long time before we see weddings and events with just a filmmaker at an event. And truth be told, long before that happens, the titles “photographer” and “filmmaker” will have less importance in the event world directly because of technology. We already see a number or high profile event (and commercial) photogs taking on the title “visual artist.” Also, I absolutely know and acknowledge that there are some photos composed in such a way to make a dedicated photog still very important (e.g. vertically aligned photos). But make no mistake, we are heading for an age where you will see a lot of events shot with one camera taking 24 (or more) high resolution images per second that are edited into amazing wedding films from where all the stills needed to create individual photos and albums will come. Cameras that can also take high resolution stills like a traditional SLR (if the RED Scarlet ever materializes, that will be one). Vince Laforet recently blogged about this topic as well when he asked the question “what camera did I use to make this still image.” This was the image:
So…what do you make of this crazy whirlwind of technology? How else do you see the event world changing because of it? Are you scared or inspired? Here is the highlight video from the Tonaci Visuals RED wedding.
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