Jonathan Yi and the Making of His Canon C300 Review on Crossing the 180

A couple of months ago commercial director Jonathan Yi posted his review of the Canon C300. It was the most entertaining and informative review I’ve ever seen. Apparently others felt that same because it racked up 250,000 views in just a week. But despite how terrific the video was, and considering that many people in the industry believe that this video single-handedly turned around the growing negative word of mouth regarding the camera (specifically related to it being 8bit yet will probably cost $15-$20,000), Canon USA was not too crazy about the video and disavowed it.

In today’s episode you’ll find out how that all went down, why Jonathan was still able to post it online even though Canon USA didn’t like it, and why the sales division of Canon LOVES him. You’ll also learn…

  • How he got into commercial directing
  • What it’s like having an agent
  • Tips on how to make a demo reel that will get noticed by agencies
  • What kind of videos you should post online
  • The benefit of selling yourself as a director vs. DP
  • Whether it’s worth going to film school
  • Insight into his half Japanese and half Korean background and its impact on his life and work
  • And much, much more.

I don’t care how many other interviews of Jonathan you might have seen, read or heard, this one will take you to places you’ve never been before. This is one of the longest single episodes ever. I considered splitting it in two, but I think you’ll find everything he’s saying so fascinating, the time will fly by.

Post Credits Fun

As usual, you want to stay past the end credits. Today we have a treat as I call a local camera store to find out the difference between 8bit and 10bit. The ensuing conversation is high-larious.

Enter Drawing for Free Music

Each week we will also give away a free song from Triple Scoop Music (a $60 value). All you have to do is tweet one of these two lines…

Hey @rondawson, the featured @triplscoopmusic artist this week on @crossingthe180 is NAME

or

Hey @rondawson, the featured @triplscoopmusic song this week on @crossingthe180 is NAME

Replace NAME with the name of the artist or the song. It doesn’t have to be the artist’s Twitter name, but if you DO find and include their Twitter handle, I’ll enter you twice! You have to enter the tweet exactly like this so that I know you’ve done it and because there’s no “e” in Triple Scoop Music’s twitter handle. Your best bet is to copy and paste. Do this throughout the week and on next week’s show I’ll announce the winner. You can do this every week until further notice.

Triple Scoop Music is also offering a discount on your next purchase. You gotta listen to the episode to find out the code.

Prime Lenses vs. Zoom Lenses and Camera Gear for Your iPhone

Today we have Rachel Kenton from Zacuto talking about the Z-Grip Jr. for steady iPhone camera work.

We also have Mike Duval back from LensProToGo. Today Mike talks about the pluses and the minuses zoom lenses . And be sure to make a note on how you can save on your camera gear rentals.

Download MP3 | Subscribe in iTunes

And just in case you haven’t taken the time to see it, here’s his short film “Shift”

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5 Responses to “Jonathan Yi and the Making of His Canon C300 Review on Crossing the 180”

  1. Very useful info Ron. I’m looking into investing in some new cams and was a tad in the dark about a few things until now.

  2. Great interview! He had a very interesting career path.

Trackbacks/Pingbacks

  1. Jonathan Yi | Daredreamer Magazine interviews Jonathan Yi - June 20, 2012

    [...] Daredreamer Magazine interviews Jonathan Yi 0 Comments/ in Uncategorized / by Jon/#permalink June 20, 2012 ← [...]

  2. Understanding 8bit vs 10bit | Dare Dreamer Magazine - August 22, 2012

    [...] listeners and readers better understand 8bit vs. 10bit. The topic was prompted by my interview with Jonanthan Yi. I’ve been meaning to post this for months. If you have anything to add, please do so in the [...]

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