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Why “Maddie” May Have Missed the Mark

This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.

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Jerry Ghionis Gives 7 Tips for Succeeding in Wedding Photography

7 success tips from world renown and multi-, multi-, multi- award-winning wedding and lifestyle photographer Jerry Ghionis. (Yes, that was THREE “multi-‘s”. He’s won a LOT of awards.)

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Using a Fictional Narrative Approach to Promote Your Client’s Business

How to use a fictional narrative approach to help your clients’ videos rise above the noise.

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Increase Client Satisfaction with Creative Briefs

A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.

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If I could just clone myself, life would be so much easier. (Note: this is an old photo, I now edit in FCPX. :) )

Finding and Using Contract Video Editors

Four essential steps necessary in finding and utilizing contract video editors in a way that will allow you to scale your business and protect your brand.

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