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Increase Client Satisfaction with Creative Briefs

A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.

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If I could just clone myself, life would be so much easier. (Note: this is an old photo, I now edit in FCPX. :) )

Finding and Using Contract Video Editors

Four essential steps necessary in finding and utilizing contract video editors in a way that will allow you to scale your business and protect your brand.

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Gary V at 99u. Still from video.

Gary Vaynerchuck on Storytelling

Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.

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The Historian - Public Domain

What IS Storytelling Anyway?

Now that the term “cinematographer” has been used ad nauseam, there’s a new “favorite” term professional artists are adopting. Storyteller. What?

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The Top 3 Problems of Universal’s “Best Vacation Ever” Ad

What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.

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