Today’s post is short, sweet and self-explanatory. This is a question you MUST ask your clients.Read more "The Most Important Question You Can Ask Your Client"
A lot of cool stuff will be going down on our Facebook page. See what we have in store.Read more "Good Stuff Coming to Our Facebook Page"
We’ll soon be launching a bunch of new educational & inspirational content. One involves your questions answered by me and other industry experts.Read more "A New Q&A Series on DDMag"
If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.Read more "Know Your Audience"
Today’s Saturday Matinee is another Gary Vaynerchuk original. Are you ready for a huge injection of inspiration?Read more "Gary Vaynerchuk Implores You to Know Yourself"
It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.Read more "Transmedia Storytelling"
In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.Read more "Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause"
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.Read more "The Importance of Story When Communicating Your Brand"
The word “story” is being used a lot nowadays. In this short video, Nancy Duarte shares why they’re so important.Read more "Nancy Duarte and the Power of Story"
I know my suggestion yesterday to double your rates immediately may be too much for some of you. So here are 3 more palatable solutions.Read more "Three Proven Strategies for Raising Your Prices"