There may come a time in this business when a company or other organization will ask to license previously shot content from you. Here are some key tips on how to get the best value for your work.Read more "The Top 7 Tips for Licensing Your Video or Photo Content"
This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.Read more "Why “Maddie” May Have Missed the Mark"
7 success tips from world renown and multi-, multi-, multi- award-winning wedding and lifestyle photographer Jerry Ghionis. (Yes, that was THREE “multi-‘s”. He’s won a LOT of awards.)Read more "Jerry Ghionis Gives 7 Tips for Succeeding in Wedding Photography"
How to use a fictional narrative approach to help your clients’ videos rise above the noise.Read more "Using a Fictional Narrative Approach to Promote Your Client’s Business"
A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.Read more "Increase Client Satisfaction with Creative Briefs"
Four essential steps necessary in finding and utilizing contract video editors in a way that will allow you to scale your business and protect your brand.Read more "Finding and Using Contract Video Editors"
Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.Read more "Gary Vaynerchuk on Storytelling"