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The Top 7 Tips for Licensing Your Video or Photo Content

There may come a time in this business when a company or other organization will ask to license previously shot content from you. Here are some key tips on how to get the best value for your work.

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Using a Fictional Narrative Approach to Promote Your Client’s Business

How to use a fictional narrative approach to help your clients’ videos rise above the noise.

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Gary Vaynerchuk on Storytelling

Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.

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What IS Storytelling Anyway?

Now that the term “cinematographer” has been used ad nauseam, there’s a new “favorite” term professional artists are adopting. Storyteller. What?

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The Top 3 Problems of Universal’s “Best Vacation Ever” Ad

What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.

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