Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.Read more "Dan Wieden on the New TV Landscape"
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?Read more "Customer Acquisition vs. Retention and the Brand Experience"
The bankruptcy of the visual effects house Rhythm & Hues provides an important lesson for professional creatives on how to structure their contracts.Read more "Life After Pi Excellent Case Study on Contract Necessities"
SumoMe is a “Swiss army knife” of WordPress plugins designed to help boost your website traffic and improve your marketing. Free!Read more "Boost Traffic to Your WordPress Site with SumoMe"
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.Read more "A Promo Video that Repels as Much as it Attracts"
With sites like Fiverr out there, I figure, if you can’t beat ’em, join ’em. So today we are now offering our clients $5 video services. Check it out!Read more "My New Five Dollar Video Service"
Before you start pre-production on any video, you need to ask this vital question.Read more "Know Your Video’s Objective"
There may come a time in this business when a company or other organization will ask to license previously shot content from you. Here are some key tips on how to get the best value for your work.Read more "The Top 7 Tips for Licensing Your Video or Photo Content"
How to use a fictional narrative approach to help your clients’ videos rise above the noise.Read more "Using a Fictional Narrative Approach to Promote Your Client’s Business"
Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.Read more "Gary Vaynerchuk on Storytelling"