If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.Read more "Know Your Audience"
It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.Read more "Transmedia Storytelling"
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.Read more "The Importance of Story When Communicating Your Brand"
I know my suggestion yesterday to double your rates immediately may be too much for some of you. So here are 3 more palatable solutions.Read more "Three Proven Strategies for Raising Your Prices"
Every professional artist faces the challenge of charging what they’re worth, not because they aren’t worth it, but because they THINK they’re not worth it. They’re their own worst enemy.Read more "Worth is in the Eye of the Beholder"
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.Read more "Dan Wieden on the New TV Landscape"
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?Read more "Customer Acquisition vs. Retention and the Brand Experience"
The bankruptcy of the visual effects house Rhythm & Hues provides an important lesson for professional creatives on how to structure their contracts.Read more "Life After Pi Excellent Case Study on Contract Necessities"
SumoMe is a “Swiss army knife” of WordPress plugins designed to help boost your website traffic and improve your marketing. Free!Read more "Boost Traffic to Your WordPress Site with SumoMe"
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.Read more "A Promo Video that Repels as Much as it Attracts"