There may come a time in this business when a company or other organization will ask to license previously shot content from you. Here are some key tips on how to get the best value for your work.Read more "The Top 7 Tips for Licensing Your Video or Photo Content"
How to use a fictional narrative approach to help your clients’ videos rise above the noise.Read more "Using a Fictional Narrative Approach to Promote Your Client’s Business"
Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.Read more "Gary Vaynerchuk on Storytelling"
Now that the term “cinematographer” has been used ad nauseam, there’s a new “favorite” term professional artists are adopting. Storyteller. What?Read more "What IS Storytelling Anyway?"
What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.Read more "The Top 3 Problems of Universal’s “Best Vacation Ever” Ad"
If you want to stay sane and have a long career as a professional creative, I recommend you make sure most of your clients have at least two of these three characteristics.Read more "Do Your Clients Have 2 out of These 3 Characteristics?"
Part 1 of a 3-part series on how to achieve effective video SEO for you and your clients.Read more "Three Myths About Video SEO You Need to Know – Part 1 of 3"