The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.Read more "A Promo Video that Repels as Much as it Attracts"
How to use a fictional narrative approach to help your clients’ videos rise above the noise.Read more "Using a Fictional Narrative Approach to Promote Your Client’s Business"
Two versions of a film we made for a client provides a lesson in serving your inner muse vs. serving the client.Read more "Serving Your Client vs Serving Your Muse"
Often I see beginning filmmakers get confused between these two. Today I address the differences, why you should care, and when to break the rules.Read more "Frame Rates vs Shutter Speed and Why to Care"
Our latest photographer promo is a case study in taking risks to be different.Read more "Taking Risks with a Photographer’s Promo"