October 15, 2014 by Ron Dawson 0 Comments
This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.
July 24, 2014 by Ron Dawson 2 Comments
A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.
November 11, 2013 by Ron Dawson 4 Comments
A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.
May 10, 2013 by Ron Dawson 1 Comment
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.
May 9, 2013 by Ron Dawson 2 Comments
Today’s guest blog post delves into the connection between brand scarcity and your prices.
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