Tag Archives: Branding
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Facebook and the Brand of You

January 7, 2012 by Ron Dawson 1 Comment

If you’re going to use Facebook as a networking tool, you should be mindful of the image you’re projecting of yourself. Some tips on protecting the brand of YOU on Facebook.

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Social Media, Sales & Marketing
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Steve Jobs Introduces the Think Different Campaign

December 21, 2011 by Ron Dawson 0 Comments

In this old video of Steve addressing his team, he talks about the importance of taking care of your brand so that it can retain its vitality.

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Inspiration, Sales & Marketing
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Being Viewed as a Commodity Will Affect What You Can Charge

October 5, 2011 by Ron Dawson 6 Comments

As a follow up to yesterday’s provocative post about whether to put pricing on your website, today I explore what it means if your business is viewed as a commodity.

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Business, Sales & Marketing
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A Branding Lesson from the Netflix Qwikster Spin-off

October 3, 2011 by Ron Dawson 3 Comments

The Netflix decision to spin-off DVD-by-mail illustrates a great lesson about branding all professional creatives should strongly consider. What is your brand REALLY about?

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Business, Sales & Marketing
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Why This is the Best Wedding Video Promo on the Planet

September 29, 2011 by Ron Dawson 8 Comments

A couple of days ago my good buddy Matt Davis of Life Stage Films sent me a private link to his new wedding video promo. It was a few hours before it went live and I was honored to be one of the early viewers. After watching it I had two thoughts. 1) I’m so [...]

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Business, Film & Video, Sales & Marketing
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