Every professional artist faces the challenge of charging what they’re worth, not because they aren’t worth it, but because they THINK they’re not worth it. They’re their own worst enemy.Read more "Worth is in the Eye of the Beholder"
The CEO and co-founder of one of the world’s leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.Read more "Dan Wieden on Brands, Ideas and Storytelling"
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?Read more "Customer Acquisition vs. Retention and the Brand Experience"
Here’s a short list of considerations to make if you desire to craft a rewarding experience for your clients.Read more "Building a Brand Experience as a Visual Storyteller"
Let’s talk about design elements and what goes into that aspect of your brand.Read more "Design Elements of Your Brand"
The first in a series of posts about what branding is and how to effectively build one.Read more "What Is a Brand?"
Some coMpanies just don’t get whAt Customer service is reallY about in today*S internet and social media age.Read more "Do You Treat Your Customers Like People or Robots"
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.Read more "A Promo Video that Repels as Much as it Attracts"
This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.Read more "Why “Maddie” May Have Missed the Mark"
A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.Read more "Increase Client Satisfaction with Creative Briefs"