This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.Read more "Why “Maddie” May Have Missed the Mark"
A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.Read more "Increase Client Satisfaction with Creative Briefs"
A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.Read more "How UPS Failed a Basic Premise"
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.Read more "Lowering Your Rate Without Hurting Your Brand"
Today’s guest blog post delves into the connection between brand scarcity and your prices.Read more "The Importance of Maintaining Brand Scarcity"
Last week I was on the KRE8 Insights Expert Interrogations where I addressed questions related to branding, blogging and building a team (watch the replay here). We had to end before we could get to all the questions. As promised, I want to give anyone who didn’t get a chance to ask their questions (or […]Read more "Send Me Your Questions"
Part 2 of Jude Charles’ post on making a documentary about branding. Today are the actual lessons he learned about branding itself. Insightful!Read more "Three Lessons About Branding from a Cosmetic Line Documentary"