The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.Read more "A Promo Video that Repels as Much as it Attracts"
This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.Read more "Why “Maddie” May Have Missed the Mark"
A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.Read more "Increase Client Satisfaction with Creative Briefs"
A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.Read more "How UPS Failed a Basic Premise"
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.Read more "Lowering Your Rate Without Hurting Your Brand"