Tag Archives: Branding
Click to enlarge.

Increase Client Satisfaction with Creative Briefs

A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.

About these ads
Continue reading
UPS Store

How UPS Failed a Basic Premise

A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.

Continue reading

Lowering Your Rate Without Hurting Your Brand

This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.

Continue reading
luxury_logos

The Importance of Maintaining Brand Scarcity

Today’s guest blog post delves into the connection between brand scarcity and your prices.

Continue reading
arnold_horshack

Send Me Your Questions

Last week I was on the KRE8 Insights Expert Interrogations where I addressed questions related to branding, blogging and building a team (watch the replay here). We had to end before we could get to all the questions. As promised, I want to give anyone who didn’t get a chance to ask their questions (or […]

Continue reading
Follow

Get every new post delivered to your Inbox.

Join 5,887 other followers