Tag Archives: Branding
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Increase Client Satisfaction with Creative Briefs

A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.

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UPS Store

How UPS Failed a Basic Premise

A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.

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Lowering Your Rate Without Hurting Your Brand

This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.

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The Importance of Maintaining Brand Scarcity

Today’s guest blog post delves into the connection between brand scarcity and your prices.

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Send Me Your Questions

Last week I was on the KRE8 Insights Expert Interrogations where I addressed questions related to branding, blogging and building a team (watch the replay here). We had to end before we could get to all the questions. As promised, I want to give anyone who didn’t get a chance to ask their questions (or […]

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