Tag Archives: Branding
maddie-pup

Why “Maddie” May Have Missed the Mark

This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.

About these ads
Continue reading
Click to enlarge.

Increase Client Satisfaction with Creative Briefs

A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.

Continue reading
UPS Store

How UPS Failed a Basic Premise

A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.

Continue reading

Lowering Your Rate Without Hurting Your Brand

This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.

Continue reading
luxury_logos

The Importance of Maintaining Brand Scarcity

Today’s guest blog post delves into the connection between brand scarcity and your prices.

Continue reading
Follow

Get every new post delivered to your Inbox.

Join 6,099 other followers