A couple of days ago my good buddy Matt Davis of Life Stage Films sent me a private link to his new wedding video promo. It was a few hours before it went live and I was honored to be one of the early viewers. After watching it I had two thoughts. 1) I’m so [...]
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Tag Archives: Branding
How to Decide Which Jobs You do for Free
September 21, 2011
2 Comments
Doing some jobs for free can be a great way to boost your business. But how do you know which jobs make sense to do for free, and which ones don’t? That’s a good question. Let’s find out.
Read moreCreating Work That Honors Both Your Style and Your Client’s Brand
April 7, 2011
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Yesterday I wrote about the challenge of balancing a unique, signature style as a visual artist with authentically communicating the brand of your client. B2C studios (e.g. wedding filmmakers/photographers, etc.) will tend to benefit greatly from putting their style first. B2B studios (e.g. commercial photogs and video producers) have a more complicated task at [...]
Read moreWhose Brand Does Your Work Project? Yours or Your Clients?
April 6, 2011
9 Comments
I recently put the finishing touches on the promotional film for Shawn Reeder Photography. Shawn is an amazing photographer specializing in the Yosemite and Sierra mountain region. Shawn is one of those people who exudes this amazing sense of peace and generosity. He is Zen personified. It’s an undeniable and 100% sincere aspect of his [...]
Read moreThe Anti-Wedding Film: An Example of Standing Out
January 29, 2011
27 Comments
Today Michael LaFrance tweeted that I check out his “amazing” wedding film trailer. Honestly, my first thought was this is just a form of Twitter spam (which normally bugs me). And I wasn’t too crazy about the lack of humility. But, I thought, what the heck. I’ll check it out. I’ll give this guy 30 [...]
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Shawn Reeder Makes it to Crossing the 180
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My Top Ten Mistakes in the Past Ten Years – Part 1
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Improving Your Craft with a Mentor
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Ron’s Top Ten Secrets to Success
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Music and Filmmaking’s Triangle of Power
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Jesh de Rox’s “Beloved” Webinar Ignites a Twitter Tempest
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The Music Licensing Chickens Have Come Home to Roost in Wedding and Event Videography
- Will the Real YOU Please Stand Up…and Out!
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FCPX and the Problem with Creatives
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Haters Are Gonna Hate—A Surefire Strategy For Dealing with Trolls and Other Dregs of the Internet
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Jude Charles (@JudeCharles): Phil - This does help. Thank you!...
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Ron Dawson: Glad you liked the post. No, "gear envy" is not pa...
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Randy Hall: Wow, I love my catchy user name... Randy (http:...
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