Ex-Apple Evangelist, marketing guru, and best-selling author Guy Kawasaki was on Chase Jarvis Live this week. He mentioned some things he likes. “Hey, I do those things!”
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Little Platforms Can Still Go a Long Way
In my follow up to yesterday’s post about building a platform to survive the new free-conomy, today I offer a few suggestions on how you can build a useful platform for your business without having it reach tens of thousands of people.
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Building a Platform and Surviving This New Free-conomy
There’s a growing amount of products, services and education being offered free of charge. You may even see your competition giving away more stuff for free. So how does a small business survive in such a bizarro economy? Good question.
Read moreHow Often Should You Raise Your Rates?
Today I continue the series I started yesterday, “The Price is Right.” There’s been a lot of chatter lately in my circles around this topic of pricing, so I wanted to address it. Yesterday it was about strategies for setting your rates. Today let’s look at some ways for raising your rates. ‘Cuz you know […]
Read moreIn Pursuit of the Truth
The firestorm of comments on my “haters gonna hate” post raised an issue that I think is prevalent in the industry: attacking one’s character or making an insinuation about one’s ethic without really knowing the person or their background. I’ve seen it done to others where I knew the background of the person attacked, and […]
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March 22, 2012 