Guest Post by Clint Regehr of CERVIDEO Unlike many film makers that first went to film school and then entered the business world, I came at it from a different direction. I was in the business world where I had a 30 year Enterprise Software Sales career that included major software corporations and several start […]Read more "Six Lessons Every Small Business Owner Should Know"
Our latest photographer promo is a case study in taking risks to be different.Read more "Taking Risks with a Photographer’s Promo"
Many photographers are under the impression that a promo video has to show them with a camera. Although that will be the case a majority of the time, it isn’t always the case. The most important job of a promo video is to get potential clients to know, trust, and want to learn more about […]Read more "A Promo Video is about You, Not Your Gear"
Let me say right off the bat that this article may piss some of you off. I don’t mean to do that, but knowing the make up of my audience, I’m sure that will be one of the outcomes. However, my hope is that MOST of you will be inspired and encouraged. Machiavelli‘s famous quote […]Read more "With Art, the End Absolutely Justifies the Means"
It’s finally here. For a while there, I wondered if it would ever happen. In June of this year I was scheduled to fly out to Calgary, Alberta, Canada to film the promo video for Gabe McClintock’s studio, PerspectivEye. Due to some passport issues (i.e. I didn’t have a current one and they wouldn’t let […]Read more "Photographer Promo: PerspectivEye Photography"
Gabe McClintock of PerspectivEye Photography in Calgary, Alberta in Canada flew us up to create a promo film that would share his love for photography and “connecting” with his clients. This is a sneak peek preview of the full promo. Running time: 1:21 http://blip.tv/play/g8pVgaTJBgA%2Em4v The Power of the Preview There are three effective business uses […]Read more "PerspectivEye Photography Promo Sneak Peek"
My wife (and Dare Dreamer Media creative director) Tasra has two passions very dear to her: photography and helping teen girls. As a past middle school teacher, she coached girls basketball and taught a girl’s dance team. Her master’s thesis was about teen girls and their issues with self-esteem. Her love for photography is something […]Read more "Teen Identity Promo"
A slim, Barret-wearing man huffs and puffs away on his harmonica. As the soulful sounds echo throughout the acoustically perfect stairwell, you can feel the passion emote from him. No, this isn’t the scene from a cool jazz documentary about a soulful musician. Instead, it’s what will most likely be the opening scene for the […]Read more "Shooting Doug – Heart of a NY Photographer"
I have been incredibly honored to be friends with Skip Cohen. I first hooked up with him two years ago when we made a recap video for WPPI. At the time he was President of RangeFinder Publishing/WPPI. Now, after seven years at the helm there, he’s joined the ranks of those self-starters and entrepreneurs that […]Read more "Skip Cohen Strikes Out On His Own"
Today I had lunch with a friend and colleague, and after we talked shop over a grande mocha frap with light whip (me), and a raspberry ice tea lemonade thingy (him). We got to talking about the power of social media (shocker!) and the vital role that video plays in an online social media marketing […]Read more "Don't Let the Messenger Over-power the Message"