If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.
Read more "Know Your Audience"
I know my suggestion yesterday to double your rates immediately may be too much for some of you. So here are 3 more palatable solutions.
Read more "Three Proven Strategies for Raising Your Prices"
Every professional artist faces the challenge of charging what they’re worth, not because they aren’t worth it, but because they THINK they’re not worth it. They’re their own worst enemy.
Read more "Worth is in the Eye of the Beholder"
Today we’re picking up from where this past Saturday Matinee left off. Social media marketing master and venture investor Gary Vaynerchuk talks about what he believes is the most important word ever. As usual, he pulls no punches and challenges you. WARNING: This video may convict you in ways you’re not prepared for! :)
Read more "Gary Vaynerchuk and the Most Important Word Ever"
“Your talent isn’t enough. You gotta go put in the work.” Gary Vaynerchuk
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.
Read more "Dan Wieden on the New TV Landscape"
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?
Read more "Customer Acquisition vs. Retention and the Brand Experience"
SumoMe is a “Swiss army knife” of WordPress plugins designed to help boost your website traffic and improve your marketing. Free!
Read more "Boost Traffic to Your WordPress Site with SumoMe"
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.
Read more "A Promo Video that Repels as Much as it Attracts"
This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.
Read more "Why “Maddie” May Have Missed the Mark"
If you want to stay sane and have a long career as a professional creative, I recommend you make sure most of your clients have at least two of these three characteristics.
Read more "Do Your Clients Have 2 out of These 3 Characteristics?"