Tag Archives: Sales and Marketing
Mike Brady's nightmare client Bibi Gallini definitely was a CCM-1.

Do Your Clients Have 2 out of These 3 Characteristics?

If you want to stay sane and have a long career as a professional creative, I recommend you make sure most of your clients have at least two of these three characteristics.

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An hilarious movie about what happens when a filmmaker doesn't stick with his vision. A MUST for anyone who wants to work in Hollywood.

Can Pro Creatives Stay True to Their Vision?

Yesterday’s post about staying true to your vision may put some of your professional creatives in a quandary. What if your vision clashes with the clients? Some tips to deal with that.

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Seven Steps for a Friendly Follow-up

Effective follow-up with clients can make or break your business. Here are seven tips I’ve found very helpful over the years.

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Promo videos comprised of interviews provide authentic and emotionally compelling soundbites.

Scripts vs. Interviews for Promotional Videos

Why just about all of the promotional videos we produce use documentary style interviews vs. formal scripts. Plus advice on when it make sense to use scripts.

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