The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.Read more "A Promo Video that Repels as Much as it Attracts"
This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.Read more "Why “Maddie” May Have Missed the Mark"
If you want to stay sane and have a long career as a professional creative, I recommend you make sure most of your clients have at least two of these three characteristics.Read more "Do Your Clients Have 2 out of These 3 Characteristics?"
Yesterday’s post about staying true to your vision may put some of your professional creatives in a quandary. What if your vision clashes with the clients? Some tips to deal with that.Read more "Can Pro Creatives Stay True to Their Vision?"
Are you worth what people are paying you? Then prove it!Read more "Prove Your Value and Cost Won’t Be An Issue"
Effective follow-up with clients can make or break your business. Here are seven tips I’ve found very helpful over the years.Read more "Seven Steps for a Friendly Follow-up"
Why just about all of the promotional videos we produce use documentary style interviews vs. formal scripts. Plus advice on when it make sense to use scripts.Read more "Scripts vs. Interviews for Promotional Videos"