Tag Archives: Vera Wang

Is It “Vera Wang”? A Strategy For Producing Excellent Work

A lesson I learned from the acclaimed fashion designer about creating work that meets a level of excellence. It requires brutal evaluation and discipline.

About these ads
Continue reading

How to Spin-Off a “Target” Brand When You’re a “Tiffany” Studio

Vera Wang is the quintessential high-end, couture bridal designer. Wearing a Vera Wang dress on your wedding day is a dream come true for a woman. But it ain’t cheap. You could easily spend $10,000 for a Vera Wang dress (my whole wedding cost that much). Everything Vera does is expensive. Until about four years […]

Continue reading