If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.Read more "Know Your Audience"
It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.Read more "Transmedia Storytelling"
Freddie Wong and his filmmaking team run one of the most popular channels on YouTube. They’re now offering FREE online education that is sure to make waves in the industry.Read more "Rocket Jump Film School Will Shake Up Online Filmmaking Education"
The next time you feel the urge to make a bigger, “better” and bolder film, consider the power of simplicity.Read more "The Power of a Simple Concept"
How does a dubstep-playing, ballet-dancing, classical violinist become a worldwide sensation? Being bold, brave and different.Read more "Lindsey Stirling Proves It’s Better to be Different"
Today is part 3 of 3 on my video SEO series wherein I give specific examples of how and when to use sites like YouTube and Vimeo for your video SEO strategy.Read more "Effective SEO Use of YouTube and Vimeo"
In part 2 of my series, I cover why and how to utilize the “secret sauce” of video SEO – the video sitemap.Read more "Video SEO Part 2 of 3 – Self Hosting and Sitemaps"
Part 1 of a 3-part series on how to achieve effective video SEO for you and your clients.Read more "Three Myths About Video SEO You Need to Know – Part 1 of 3"
In part 3 of my video compression for the web series I address the pros and cons of various video hosting resources.Read more "Video Compression for the Web Part 3 – The Host"
Today I start a short series on preparing videos for the web. Even if you think you’re an expert, you may find some nuggets of inspiration.Read more "Video Compression for the Web – Part 1: A Brief History"