Ron Dawson on PhotoTalk Radio

old_mic.gifI was excited last week to get a phone call from Michael A. Garcia, co-host of the nationwide weekly radio program PhotoTalk Radio. PTR covers all kinds of issues related to the professional photography business and is on the air Saturday mornings, from 8-9 am PST. The show then goes online about an hour afterwards. They had me on last Saturday, May 3, to talk about the power of video in marketing a photographer’s business. The issues I cover include:

  • Why video is important to add to your marketing mix
  • How to get your video on the web
  • How and IF you should use YouTube to post your video
  • The issue of music licensing for your video presentation
  • A good length for your promo video
  • And more!

I normally talk at 100 miles per hour. I tried very hard for this interview to scale that down to about 50 mph :-). In any case, take a listen and tell me what you think. (I know I say “that’s a great question” a lot in this interview. But really, they were great questions. 🙂

  • Click here to go to their site to read the intro and listen to the show.
  • Click here to listen directly to the mp3.

If you have time, also listen to part 2 of the show, an interview with Bill Camacho of Marathon Press. He covers some great info on e-mail marketing options for pro photographers.