A few weeks ago we were at the stylin’ pad of internationally renown wedding photographer David Jay. (We were there for the filming of F-Stop Beyond: In Living Color, the TV version of our audio podcast). He has one of the most incredible success stories I’ve seen in the world of wedding and portrait photography. In just six short years he grew he’s become one of the top wedding photographers in the industry, a highly sought-after speaker and instructor, and CEO of a $1,000,000+ software business. He also founded and runs the extremely popular photography forum Open Source Photo. All of this at the tender age of just 29! One may ask, “How in the world does he do it all?” Well, David (or DJ as he’s commonly called) is a huge proponent of outsourcing: giving significant job responsibilities in your business to other companies to do it for you. He frequently speaks on the topic, and he’s become a master at it.
This is the first in a series of outsourcing articles I’ll write (with corresponding video where applicable, of course). I plan to highlight some companies that provide outsourcing services to the small business owner. As many of my readers are photographers and videographers, many of the companies I’ll talk about will be geared towards those industries. But, I hope that regardless of what business you’re in, each particle will give you some ideas and inspiration for your own business. This post, the spotlight company is Pictage.
Pictage. You shoot. We do the rest.
This is the slogan of what is arguably the largest online post processing company on the web. Pictage’s humble roots started way back in 2000 (ancient history in the web world), when founder Jason Kiefer and his wife posted their wedding photos online to share with friends and family, then posted their photographer’s order form to allow friends and family to purchase photos. It turned out to be a real nightmare for that photographer (she didn’t have the bandwidth to deal with all the order processing). Mother necessity kicked in, and a booming business was born.
Pictage handles everything from credit card processing, print orders, album design (they even do design FREE for their members), color correction, and a host of other products and services aimed at making the professional wedding and portrait photographer’s life easier. I assume that most photographers get into the business because they love the art. The idea of capturing images that forever preserve life’s most precious memories. Spending hours on end in front of a computer tweaking photos with your favorite Apple or Adobe product is not the best use of small studio owner’s time. Or, printing and shipping print orders. Or processing credit cards. All of these key business tasks can be done for you. I wish there was something similar for me and my fellow videographers (well, actually, there is a similar approach to outsourcing editing. But I’ll tackle that topic later in the series).
We’ve had the pleasure to do a number of projects for Pictage. The latest is re-doing their sale promo DVD (what they send out to perspective photographer members). They’ve added the entire video online. Below are three excerpts that go to the heart of this series topic. As you’ll see from the video, other notable luminaries in the business using Pictage include Denis Reggie, Joe Buissink, Mike Colón, Liana Lehman, and more.
Intro to Pictage
What is Pictage
Pictage Extra (a.ka. the closing credits)