Grow Your Business and Extend Your Brand

The use of online video content to help extend your brand and reach is growing by leaps and bounds. Advertising Age reports that…

~ Video is Bigger Than Search: 12 billion videos are watched per month vs. 10.5 billion searches conducted.
~ Video Consumption is Quickly Moving Online: 19% of total video consumption is now online, versus 11% a year ago.
~ Most Users Consume Video: 80% of Internet users watch video, moving to 88% by 2012.

In the past year, we’ve really seen the use of video in the professional photography world grow by leaps and bounds. We’ve had the pleasure of playing a role in that growth by working with some of the biggest names in the industry (e.g. WPPI, Pictage, Adobe, Kodak, etc.)  AfterCapture is the sister publication to our client RangeFinder Magazine.  AC is dedicated to “everything after the capture.” Issues like digital work-flow, printing, color calibration, etc. The new 2.0 version of their website recently launched, and a big part of the site is their ACTV. These are a series of photography related videos. A significant number of the videos on ACTV were produced by our company, going way back to the Adobe  podcasts we produced last year.  You can see all of our videos by clicking on the Publisher tab on the ACTV guide, then selecting “Cinematic Studios” (see photo). Currently on there are interviews with such noted photographers as Yervant, Bambi Cantrell, Jeff and Julia Woods, Bruce Dorn, Parker Pfister, Ryan Joseph, Catherine Hall and more. Future Kodak videos in the works star commercia/fashion photographer Matthew Jordan Smith, and wedding/portrait photographers Brook Todd, Kay Eskridge, and Tim Walden.


If you’re interested in exploring the world of online video production to extend your brand, give a ring so we can talk: 408-884-1497. Regardless of who you use to get yourself online in video, do it!


The use of video in your online marketing is so important to the photography industry, that WPPI is have celebrated wedding photographer and ShowIt Fast CEO David Jay and myself give a platform presentation at next year’s WPPI being held at the MGM Grand in Las Vegas. The specific dates aren’t set yet, bet be on the look out for it. This is going to be the biggest WPPI yet, so mark your calendars for February 12-19 (yeah, I know,Valentine’s Day is in there. But what better place to celebrate the most romantic day of the year than a city that has Celine Dion in concert? 🙂  I hope to see you there.