First, my sincerest apologies if you were personally grieved by this whole blog thing. That was not my intention. I actually think the people who were trying to help you just brought more attention to the topic than it warranted. Thanks for your reply to my original post. I want to quickly address a few points. Then at the end of this post, I have a proposal for you.
First, I understand that you just pasted the same reply you put on Scarlett’s blog. Most of your reply was in regard to your blog looking like Scarlett’s. MY commentary was just about your video. I didn’t say anything about your blog. I just want to make it clear that I was not making any allegations about your blog.
Second, and more to my original point, you stated that you had made your video about a year ago, but then after seeing Scarlett’s you decided to change yours to have the same song, and very similar editiing. That is actually the very problem I was pointing out in my original article.
As a video producer I try to keep my pulse on the industry. One thing I’ve been noticing is a sort of “templatization” of video work. Essentially, I’m seeing the same thing in promo videos that I’ve seen in websites. It goes somethinge like this:
- Cool, high profile photographer A gets a very cool promo.
- Photographer B sees cool promo for photog A
- Photog B gets a promo that looks exactly like photog A’s promo (or very, very similar, i.e. editing, effects, dialog, etc.)
The branding and personalities of photogs A and B are totally different, but you wouldn’t tell that from the videos—the one thing more than anything that should illustrate their uniqueness just contributes to the homogenization. As I mentioned in my WPPI presentation, it’s almost as if photographers are just trying to impress other photographers, rather than create a video that will really speak to their clientele and communicate the brand.
Your promo is an extreme case of that. From what people have commented about you (and from what you said yourself), you’re a quiet person who keeps to herself and isn’t looking to be the next “rock star” photog. (BTW, can we come up with a different term than “rock star” people? It’s getting old). Anyway, Scarlett’s brand is loud. Both visually and audibly. If you’re not, why duplicate her video?
AN OFFER YOU CAN’T REFUSE
So, I want to make you an offer you can’t refuse (well, technically, you CAN.🙂 ) This whole topic is one near and dear to me (obviously). I teach and advise videographers all over the country on the most effective ways to produce a promo video. How would you like to be our next subject? If you cover my travel and lodging costs, I will come out to AR and produce you a brand new promo video. One that will be truly effective in communicating YOUR brand. In the process we’ll also do a “behind the scenes” making of it. We’ll then post it on this blog, Facebook, Twitter, and you of course can put it wherever you like. This is about a $5000 value I’m offering. I guarantee you, any possible negative PR you got from my little article will do a complete 180. Plus you’ll have a great promo that reflects you.
You probably think I’m a terrible, mean-spirited person (I’m not) so no hard feelings if you decline. But think about it. You can see samples of the work we’ve produced at csiprophoto.com. Call or email me if you want to discuss.
In the meantime, embrace the real YOU. You’ve only been in business a few years, so you’re really still in that discovery phase of who you are and what your brand is alll about. There’s nothing wrong with that. Use this time to discover a completely YOU-nique Lauren. Then amaze us all!