So I’m talking to a colleague of mine (Mark) who is responsible for booking speakers for the monthly Bay Area Professional Videographers’ Association (of which I used to be a member before trekking out to GA), and he’s sharing with me how great their April meeting was. They had a panel of wedding professionals (including Gene Higa, Elisheva Basseri, and Nicole Lisanne) talking about networking to gain more wedding business. And Mark was telling me how incredibly generous everone on the panel was with their information. It was one of the best programs yet.
But Mark also shared with me how he’s had a lot of rejection from people he’s contacted who didn’t want to share their knowledge. Their responses have been, “Why would I want to tell you how I do what I do, then create more competition for myself?” I was blown away and shocked at that answer.
Hello? Are these guys sleeping under a rock? I can’t tell you how many uber-successful people I know who all swear by the power of sharing. Giving of themselves to better their industry. Whether it’s technical skills, business knowledge, what have you. Imagine if everyone felt like that. Then no one would learn anything.
Here are three great reasons to share your knowledge:
- Reciprocity: call it Karma, reaping what you sow, golden rule, whatever. But I truly believe what you put out in the world comes back in spades. Share your knowledge, help others improve their businesses, and you will see tangible benefits down the line.
- A rising tide: you’ve heard the saying “a rising tide lifts all boats”? If you help your colleagues do better in business, ultimately everyone will do better. I once gave a day-long seminar on “Getting Paid What You’re Worth” totally for free. Why? Well, one reason was because I knew if I could teach other videographers to charge for weddings the kind of rates my company at the time was getting, then everyone benefits. They make more money, and clients wouldn’t be so freaked out when they saw my rates because they’d be used to it. 🙂
- It feels good: it just plain feels good when you can help edify your colleagues and you see the looks on their faces when you know you’ve touched them. When you’ve contributed to their life and business in such a way that is truly significant. Don’t ever discount the power of warm fuzzies.
GO OUT AND SHARE
So, this is your homework assignment. Find someone (or a group of someones) and share your knowledge. Blog about some technique you know that really helps you, I don’t know, post process faster or something. Go to your PUG, or SMUG, or PVA or [insert your appropriate professional organization abbreviation here] and teach the group something that will be of substance. Start giving back. For a week see if you can give more than you can take. I guarantee you won’t be sorry.
To get you inspired, go read “Love is the Killer App” by Tim Sanders.
P.S. Click here to check out the U-Stream video of that panel discussion I mentioned in the beginning of this post.