A few years ago, when blogging was just starting to make its way into the visual arts community, there was a lot of talk about whether or not it made sense to have a blog. They were considered a waste of time. Something for people who didn’t have anything better to do. Fast forward to today, and just about everyone has a blog. In fact, many photogs have abandoned their main website in favor of JUST their blog.
Well, a similar conversation is going on about social media resources like Twitter, Facebook, etc. I’m hearing people say things like, “Why in the world would any care about what I’m having for lunch.” I have two answers to that question (as it relates to Twitter):
- First, if you think that’s ALL Twitter is good for, you have a gross mis-respresentation of the scope of Twitter.
- Second, many people may care what you’re having for lunch because it gives an insight into you as a person. A personal look that may touch a nerve with a potential client. (Say, for example, if you’re a vegetarian like Jasmine Star).
The truth is, social media is an extremely important aspect of today’s business environment. So much so that Twitter was on the cover of Time Magazine of all things. Other major business mags like Fast Company, Inc, Wired, Entrepreneur, and even TV Guide, have all had cover stories related to social media and/or video on the web. It, and all the other social media outlets, can NOT be ignored.
GETTING DOWN TO THE NITTY GRITTY
This August at Skip’s Summer School, I’ll be addressing the topic of social media and video, and how the two combined can be a powerful 1-2 punch in your marketing mix. I’ll get into some very specific ways of how to use various social media resources, and the supporting tools like TweetMeme, ShareThis, Digg, StumbleUpon, Delicious, etc. I’ll also go into detail on how to conceive, produce and distribute a video podcast and a promo video effectively on the Web. And how to create one that caters to YOUR clients, as opposed to something that just gets other photogs to say “cool video man.” (Who cares what other photogs think of your video if it’s not moving the clients you’re marketing to. We’ll address this issue.)
And for the record, I will cover new topics that go beyond what I covered in WPPI this year. So, it will be a fresh learning experience for all who attend.
I hope to see you there. Register today.
Here’s a little commercial I threw together for my class. Enjoy.