My wife (and Dare Dreamer Media creative director) Tasra has two passions very dear to her: photography and helping teen girls. As a past middle school teacher, she coached girls basketball and taught a girl’s dance team. Her master’s thesis was about teen girls and their issues with self-esteem.
Her love for photography is something that has grown and matured over the years, stemming from her passion for scrapbooking and being the official preserver of the Dawson family memories. It’s no surprise that these two passions eventually came together to form Teen Identity Portraits & Magazine.
Recognizing the power of video in selling he services, we immediately made plans to produce a promo film for the business. So in June we recruited six girls from the neighborhood to do a teen model shoot. I busted out the Canon 5D Mark II to shoot the video and we spent an afternoon doing what we both love to do.
THE DARE DREAMER WAY
Our approach to producing these web promos is a reflective and introspective look at your company and brand. We pick out those elements of your product or service that really hits the most powerful emotional points of your perspective clients/customers. For Teen Identity, we knew we wanted to touch on the issues of self esteem and the pressures in today’s society to look like a celebrity. We also wanted to capture the essence of the experience the girls had shooting with Tasra. What resulted is a poignant expose of Tasra’s passion and the fun experience of working with her. Enjoy!