In the summer of 2008, famed commercial/editorial photographer Vincent Laforet heralded the release of Canon’s EOS 5D Mark II with his short film “Reverie”. Both photographers and filmmakers alike were blown away. The release of the 5D has created not only it’s own subculture, but an entire industry was born as companies large and small have entered the market to produce gear and accessories to make shooting video with this camera more effective.
Then, last night at midnight EST, Vincent amazed the worlds of photography and filmmaking again with the release of “Nocturne“, a short film shot on Canon’s yet to be released 1D Mark IV. Shot completely at night, with no external lights, at ASA 6400, and absolutely NO GRAIN!
Marathon Press Webinar Announcement
In today’s economy, if you’re a photographer, you can no longer ignore the viable income-generating potential of adding pro video of some sort to your repertoire of services. Whether you shoot weddings, portraits, or commercial work, the melding of the two media, commonly known as “Fusion”, has opened the door for you (and your competitors) to gain new business. But, how do you do it in such a way that make sense? Marathon Press has asked me to give a webinar on the subject, next Monday, October 26, at 1 pm EST. Whether you’re a photographer or a video producer, I encourage you to sign up for the webinar.
Topics I will discuss include:
- What exactly is “Fusion”?
- How to approach the addition of video services from a smart business perspective
- Renting vs. Buying
- The best gear and lenses to use for shooting video
- Things you must know before you begin to edit
- The pros and cons of doing the shooting and/or editing yourself
- Effective strategies for finding shooters and editors to work for and/or with you
- The best resources for learning more in-depth knowledge
- Specific services you can add to your studio to expand your repertoire.
A NOTE TO MY FELLOW VIDEO PRODUCERS
This camera is an exciting time for us as well. If you’re an event video producer, how can you not seriously consider a camera such as this when you look at these amazing low light capabilities. Imagine shooting an entire wedding reception, in dark mood lighting, with no obtrusive video light, clear imagery, and no grain!
But, these are also scary times as competition will heat up. Everywhere photogs turn they’re being prompted to consider video. Likewise, the savvy videographers out there are finding some way to add photography to their line-up as well. The lines are blurring even more. Will you join the revolution, or continue to fight against the inevitable?