In that past few days I’ve seen film and video work that has me seriously re-thinking how I plan to progress my career moving forward. The technological achievements in Flash and CG (computer generated) video is so amazing, one cannot help but wonder how long it will be before even human actors will no longer be needed.
The writing has been on the wall for a while. For years Pixar has broken new ground in CG technology. Then, last year, the online slideshow creation powerhouse Animoto announced they were adding the ability it include moving video in their already terrific, auto-generated photo montages. Then a couple of weeks ago, James “King of the World” Cameron came out with his magnum opus “Avatar.” The story is absolutely first grade, but the imagery is literally out of this world amazing!
Now, in just the past week, I’ve seen two more examples of where this industry is going with respect to either the ability to auto generate content, and the advancements of CG animation.
Many of us have seen those flash video-grams where you upload a photo and the photo gets injected into a pre-built video. It’s a great way to play a joke or freak your friends out. Last week I saw one of the most amazing implementations. Check it out (it takes a while to buffer, so click on it then come back and continue reading):
Then, today I saw a CG animated video by a CG artist named Alex Roman. The video below is all computer generated. It’s absolutely un-fricking-believable what this guy has done.
ARE YOU FUTURE PROOF?
So the question is: how does a filmmaker/pro video producer “future proof” his/her business? How does one prepare for the future when technological advancements get to the point when videos that once took hours of editing time can be created in minutes; or when films can be created entirely in the computer, doing away with the need for cameras, lights, cranes, dollies, rigs, DPs, ACs, ADs, grips, etc.; how will your business be affected?
Now, I know what you’re thinking: “It’ll be years and years before I have to worry about technology like this affecting my business, if it affect my business all. I won’t see these kind of changes in my lifetime?” Perhaps you’re right. But there are already advancements in the industry (like the Animoto example above) that are here right now. And never under estimate the power of Moore’s Law. This stuff may happen faster than you know it.
What say you?