From CPA to head of production at a major Hollywood production company, Yolanda Cochran has had quite the ride in “the biz.” Her attitude about starting from the bottom, doing whatever is asked (she never said “That is not my job”), and working diligently, had paid of in spades for her. For the past eight years she’s been at Alcon Entertainment (“Sisterhood of the Traveling Pants 2,” “The Blind Side” and “Book of Eli”) and has since become head of physical production. Yolanda will share with us her transition from bean counter to studio exec, what genres in Hollywood are viable business endeavors, she comments about the close of Miramax and creative vs. business prowess of companies (a very insightful part of the conversation I might add, particularly if you’re in the event and corporate video industry), whether or not a creative artist needs to abandon his/her vision (i.e. “sell out”) in order to make it in Hollywood, working the film festival market, the Oscars, and other great inside tidbits and goodies about the industry.
Bumper music for this show is Tater City by Glenn Shambroom, part of the TRUE ROMANCE collection, courtesy of Triple Scoop Music.
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