Many photographers are under the impression that a promo video has to show them with a camera. Although that will be the case a majority of the time, it isn’t always the case. The most important job of a promo video is to get potential clients to know, trust, and want to learn more about you. Sometimes that involves seeing how you work with a client and a camera. Sometimes, you’ll show something a little different.
This is the teaser trailer for a promo video we shot for Shawn Reeder, a wedding, portrait and landscape photographer who specializes in Yosemite.
Our goal was to make a film that would connect with the kind of people who like to get married on the side of Half Dome. (No kidding. He shot just a wedding this past September). Although we will have some shots of him with a camera and a couple, the overwhelming majority of the piece will be like this teaser.
How can you express your personality and brand without showing your camera? Every photographer has a camera. But there’s only one you. Show us YOU.