There is absolutely no better time than NOW to be a small business photographer or filmmaker. The equipment we have at our disposal allows us to create feature films with sub-$1,000 equipment. The democratization of the internet has opened up a world of possibilities to the indie, so much so that even pro filmmakers like Ed Burns are taking their films straight to the net.
If you’re passionate about photography, you no longer have to spend thousands of dollars on a college education. Some of the best photographers in the world are offering their education for FREE on sites like CreativeLIVE (free if you watch live, but then only about $129 after that. Imagine, only $129 for 20 hours of instruction! That’s freaking awesome!) Pros like Philip Bloom, Zack Arias, and many, many others (including yours truly) post tons and tons of content for FREE on their blogs with all kinds of education related to your business and your craft. Education is everywhere you look.
Companies like Bella Pictures and TurnHere are taking photo and video to the masses, establishing the mindset that these services must be paid for. Better yet, their rather bland and basic style and artistry make it very easy for the independent artist to stand out.
We live in a time when a wedding photographer can in just three years be voted a top ten wedding photog in the world and gain over 28,000 Facebook fans. A relatively new commercial photographer in business for about five years can become one of the most sought after in the world and shoot celebrities like Sting in his first year of business. And a bunch of wedding videographers can be hired by the freaking NFL to travel the country shooting documentaries and broadcast spots.
Opportunity is everywhere my friends. Take it.
Tune in tomorrow for more insightful wisdom.
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