As HD DSLRs make “movie making” easier and easier for people, it occurred to me that there are a lot of videos out there that are just crap. So, I wanted to give you all some advice on how to make your video more “cinematic.” You’re gonna want to take notes on this one.
1. Add a Green “The Following Preview…” Screen to the Beginning of Your “Trailers”
You know like when you like go to the movies and they have like those green title screens that say like, “The following preview has been approved for all audiences”? Add one of those to the beginning of every wedding video trailer you make.
2. Add a Real Preview to Your Videos
If the video you’re making is not a wedding trailer, but just a plain ol’ video, then ADD a trailer to it. For instance. Let’s say you’ve made a promotional video for a local used car dealership. But let’s say you’re also working on a commercial spot for a local mortgage banker. Add a short trailer for the mortgage banker to the beginning of the dealership commercial. Oh, and don’t forget to add the green “The following preview” screen. That is of utmost importance.
3. Add the 20th Century Fox Opening
The 20th Century Fox animated opening with the movie lights and that famous music clip is practically synonymous with cinema. Just Google “20th Century Fox opening,” click on the “video” link to the left, and you’ll find a gajillion of them you can illegally download. I should also add the MGM lion roar is another great opening to give your video that classic cinematic look and feel.
4. Use Music from “The Gladiator” Soundtrack
Hans Zimmer’s score for “The Gladiator” is arguably the most cinematic score ever written in the history of movies. It automatically brings to mind sweeping vistas and cinematic mastery. Add “Elysium,” “Emperor is Dead,” “Honor Him” or “Now We are Free” and I guarantee you your clients will be raving about how cinematic your video is.
5. Crop Your Video to Make it Look Anamorphic
In the days when most videos were standard definition with the square-ish 4:3 aspect ratio, videographers would crop their videos at the top and bottom to add letter boxing and give it a true cinematic look. But now that everyone is shooting in HD, everybody’s video has the 16:9 aspect ratio associated with cinema. So how can you possibly compete? Easy. Go one step further and crop your already 16:9 aspect ratio video to be 2.39:1. Now even your 16:9 video will have black letter boxing, making your video way more cinematic.
These of course are all just a few tips to make your movies more “cinematic.” Do you guys have any more “tips” you can share. 😉