This weekend I was on my way to a friend’s house after a very long drive. I printed a Google maps to a nearby restaurant where I had a pre-scheduled meeting, but I didn’t print a map directly to my friend’s house. I had been to this friend’s house before, so I figured I would just make it there by memory.
Well, I actually did pretty good. I took a few wrong turns (she and her husband live in one of those developments where all the streets look the same). Every time I took a wrong turn, after driving about a block, once I realized it was the wrong way, I did a u-turn, then headed back to the main street. I then took another wrong turn. Know what I did? I did a u-turn and headed back to the main street. I finally got on the right track and made it to my final destination.
I occurred to me that my experience of finding my friend’s house is a lot like business. We’re on this path to success and sometimes we take a wrong turn. Frankly, even life is like that, isn’t it? But what you gotta do is, make a u-turn and head back to the “main street.” In the case of your business, the main street is the core of what your business is about.
I think a lot of people think making it in business requires a Google Map or GPS to lead you exactly to your destination. If they listen to enough podcasts, watch enough webinars, go to enough workshops, they’ll get the “map.” But all of these things are more like the map to the city of your destination, vs. the exact address. They’ll get you to the general area, but you can bet you’ll make a number of wrong turns along the way. When that happens, just remember to quickly make a u-tur nwhen you know you’re heading down the wrong road. Don’t dilly dally hoping things will get better. Just turn around and get back onto the main street.
What are examples of wrong turns you’ve taken?