Religion today is very much a big business. Billions of dollars a year is spent on books, tapes, videos, seminars, etc. We’ve come to expect it as a society. But, there seems to be another form of “business and religion” growing in popularity. “Regular” businesses (for lack of a better word), infusing religion (or faith) into their operations or marketing. It this good for business? Or, like politics, is it too taboo a subject to bring up with your prospective clients.
I’ve always been fascinated by businesses that are brave enough to proclaim their faith boldly in their mission statement and/or marketing materials. As divisive as the topic is, one would think bringing it up with your prospects would be a bad move. Based on what I’ve seen so far, the opposite seems true. Here are just a handful of examples. (All of these examples are Judeo-Christian related. If you know of any businesses who express another faith in their business ops, please feel free to share in the comments):
- The fast food chain Chick-fil-A is pretty open about it’s Christian foundation. So much so that they are closed on Sundays.
- Hobby Lobby (one of the most successful arts & crafts and home decor businesses) has a mission statement that talks about “honoring the Lord” and giving credit to His provision. They are also closed on Sundays.
- B&H Photo is owed by Orthodox Jews and not only are they closed on the Jewish sabbath, but you can’t even make a purchase from their website on the Jewish sabbath. (This post is being published on Saturday. If you’re reading it on Saturday, after you finish, hop on over to their site to test for yourself.)
- Last week I talked about Christian Brothers Automotive, an extremely success auto services chain overt about it’s faith roots.
But it’s not just large corporations embracing this practice. Within the filmmaking and photography industries, I see it a lot. Jeremy Cowart, Jasmine Star, David Jay, Mike Colon, Kenny Mosher, and Mark & Trisha Von Lanken just to name a few. All are wildly successful and all either proclaim their faith on their websites, or have been publicly open about it. Even yours truly.
So, should you mix religion and business? That’s up to you. You obviously don’t have to to be a success. But, there are clearly enough examples of success stories that prove you needn’t be afraid to mix the two.
What’s your take on this topic?