Boy, the professional wedding filmmaking industry has had an exciting past three months, most notably because of the same number of viral videos by three leaders in the industry. First David Robin’s “Dirty Bit” wedding day music video. Next up was Loyd Calomay’s “Inception Reception” concept video. Now, last week, BMX and wedding filmmaker extraordinaire (and soon to be guest on Crossing the 180) Joe Simon’s wedding day trailer for Dallas Cowboys quarterback Tony Romo. The video was picked up by Yahoo Sports and in one day got around 800,000 views. ONE DAY! But then by the next day the video was gone. Removed from YouTube and switched to “private” status on Vimeo. I don’t know why? Some speculate it was due to copyright music violation. Whatever the reason, as a colleague on Facebook put it, the recent popularity of these professionally shot weddings may be a double-edged sword.
I’m sure the music industry has known about copyright-infringing wedding clips for years. But when they were only getting a few hundred or maybe a few thousand views, that wasn’t worth getting all ruffled over. But now that some of them are getting into million-view territory, we may see a greater crack-down on these videos. And it’s not just in the wedding business either. A few weeks ago I wrote about Vimeo taking down Jeff Harrell’s funny FCPX spoof presumably due to copyright issues. I think it’s safe to say it’s starting to come to a head. Facebook already automatically detects copyrighted music and prevents them from being posted.
I would love to see leaders in the industry start creating wedding trailers with legally licensed music. I know StillMotion has been doing this for a while (although, it doesn’t hurt that they are part owners in the service from which they get that music).They have clearly shown that you can use a service like With Etiquette or Triple Scoop Music for your weddings and still make viral-video-worthy films.
What do you think?