I must say it’s good to be back in the swing of things. My social media hiatus was refreshing and re-energizing. This is the second time I’ve taken an extended social media “fast.” If you’ve never done it, you really should give it a go.
The first thing you’ll notice is that I’ve made some changes around here. BladeRonner.com is no more. It is time to evolve and I’m so excited about where the blog is headed. So just give me a few minutes of your time and let me share with you what you can expect from the changes and why I made them. Hopefully it will give you some insight for your own branding strategy.
A New Name. As much as I hated to give it up, the first major change I made was the name. Blade Ronner was a self-imposed nickname I’ve had for years. It was a cool play on words from the title of a cool movie. My chief concern though was that as the traffic on this blog has exponentially increased since I first launched it as BladeRonner two years ago, it was only a matter of time before the powers that be who own the rights to the movie Blade Runner might come calling. I didn’t want to happen to my blog what happened to my friends Jon Connor and Christine Valdivieso and their site CanonFilmmakers. So I decided to beat the lawyers to the punch. I toyed around with a few names, but in the end, it seemed the most sense to tie it back to my company’s brand, Dare Dreamer Media.
A New Look. The old blog used one of the many WordPress.com themes. When I first activated it, I never came across any other sites in this industry using that theme. Since the beginning of the year, I’ve since discovered about three or four. My old theme had a very distinct look and design. When deciding to tie the new blog into my company’s brand, I opted for a clean design that was flexible enough to tweak to match my brand. Furthermore, I chose a streamlined design that is not so distinctive. My current design is more function than form. In much the same way newspapers all have a similar functional look, yet have distinct enough differences from others, my new design is the same way. You may come across many WordPress blogs on the internet with a similar functional design as this, but since the design doesn’t over power the function, it might not even necessarily register that “Oh, this is the same design Ron uses.” That wasn’t the case with my old design. If you came across another blog with that theme, it would stand out.
Expanded Mission. My old blog was “the art and business of filmmaking and photography.” That will still be a significant aspect of my posts. But I want Dare Dreamer Magazine to be an educational and inspirational resource for all creative professionals. Many of the topics I addressed transcended industries anyway. A writer, musician, painter, designer or any other professional creative can relate to about 80% of the topics I write on this blog, e.g. social media, inspiration, small business management, creativity, etc.
What Can You Expect?
You can expect what you’ve always received from my blog. Insightful articles that stir up conversation, provoke thought, and provide valuable insight and education. But there will be more. I’ve invited some specific friends and colleagues I know to guest blog for me. I want to use the traffic I’ve built on this website to help others increase their exposure. So be on the look out for some valuable knowledge and inspiration from other creative professionals. Furthermore, I’ve opened the blog to take submissions. If you think you have it in you to write content that my readers will appreciate, fill out the submission form on the magazine’s about page.
So take a look around the new place and let me know what you think. Here’s to a fun and exciting future. It’s back to business boys and girls. Let’s git crackin’!
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