Welcome to blog number 1,264,752 writing a memorial to Steve Jobs today (yes, I counted). Part of me didn’t want to write one because I knew there would be a gajillion written today. “Why add to the noise?” I thought. “What would my little blog post matter in a sea of so many other great blogs with better writers and more poignant things to say?”
Isn’t that how we approach life sometimes? We think, “Why bother? Why me? Why now? Who’ll watch it? Who’ll listen to it? Who’ll read it? Who’ll sing it? Who’ll love it? Who’ll like it? Who’ll hate it?” We come up with a 1,001 reasons to do absolutely nothing. And the world suffers because of it.
So why not take a queue from the man that 1,264,751 other blogs are honoring today and stop thinking all those negative thoughts and…think different (you knew it was coming).
- Why bother? Because it may change ONE life today.
- Why me? Because if you don’t, who will?
- Why now? Can you think of a better time?
- Who’ll watch, listen, read, or sing it? That one person who needs to.
- Who’ll love it? Why does that matter?
- Who’ll hate it? Why does that matter?
So, for the one person out there who just happens to read this blog today among the millions others, first I thank you, second I implore you…let’s commit to be insanely great.
What if…Insanely Great
“Insanely great” is the term Steve so famously used to describe the kind of products Apple would make. “Good enough” would not be. Another famous marketing line from a legendary technology company was HP’s “What if…” It challenged us to imagine beyond our wildest dreams. I was reading a Wired Magazine article about Steve just the day before his death, and it referenced an early interview with him giving praise to HP. He and Apple co-founder Steve Wozniak used to work there, and they were greatly influenced by how HP was run and was built. Like Apple, HP was also famously started in a Silicon Valley garage, and its founders were visionaries, as well as humanitarians.
Steve was more than just a CEO, a visionary or a technology genius. He was an artist. And as a visionary artist, and as someone who many have called the greatest CEO to ever live, he has inspired so many other artists and business men and women to make their art and their products or services insanely great.
But why stop at products and services?
- What if… the way we loved our spouses was… insanely great?
- What if… the way we hugged our kids was… insanely great?
- What if… the way we listened to our friends… was insanely great?
- What if… the way we gave to others was… insanely great?
- What if… the way we kissed those we love was… insanely great?
- What if… the way we took care of our bodies was… insanely great?
- What if… the way we led every aspect of our lives was… insanely great?
Let’s commit one day to being insanely great. And if that day works out, try two. Then three. Then see what happens after that.
I leave you with a small collection of Apple videos that have left such an indelible impression on the world. (If you can’t see these video in your RSS reader or email, click here.)
1984 Super Bowl Ad
Steve Jobs’ Stanford Commencement Address
ABC News Special