Today is a big day. Why? Because Canon is making a huge announcement in Hollywood, and everyone is pretty darn certain it’s going to be some kind of new camera. The digital filmmaking geek talk is in full gear (no pun intended). All across the world today, as news spreads about whatever Canon is announcing, thousands of filmmakers will be jumping up and down like it’s the second coming. Others will be scratching their heads going, “eh.” I bet you a million dollars every major filmmaking forum will have 10+ page long posts with debates about what Canon should’ve done, did do, couldn’t do, and why the RED announcement paled in comparison.
Now, while I’m sure every other filmmaking blog out there today will be re-hashing whatever Canon announces, or trying to predict what the announcement will be, allow me to offer a fresh perspective on all this craziness.
I don’t care what the heck-fire Canon releases today. I guarantee you it will not change the world. And it will not make you a better filmmaker (or photographer assuming it’s some kind of combo). And I bet you TWO million dollars that in six months, some other camera manufacturer will announce a camera that will make this announcement look hum drum.
But regardless of what I say (or write) I know that you will be on the edge of your seat waiting for what Canon has to say. So I’ll keep this post short and just leave you with this:
“Vivir con miedo es como vivir a medias.”
I’m sure you have absolutely no idea what this quote has to do with today’s announcement. I challenge you to make the connection.