“Avedon sucked.” ~ Zack Arias (note: please watch the video and get the full quote in context. I purposefully pulled it out of context for a reason).
With all the talk about Canon’s EOS C300, RED’s Scarlet, Sony’s F3 and other expensive cameras, it’s easy to lose sight of what you’re really attempting to do with your work. That is: move people. Whether it’s to move them to tears, laughter, thought, what have you, you goal should be to stir something up in the viewer. If you have the resources to get one of these cameras, go for it. I would if I could. But, don’t let that stop you. Speaking of the Flip, let me remind you that a giant in the world of professional photography got his career seriously boosted by a video he shot on a Flip for a guest post on ScottKelby.com. I’m speaking of my good friend and commercial and music photographer Zack Arias. I have no doubt that many of you reading this blog have already seen his video Edit:Transform. Maybe even numerous times. But it bares sharing again since it’s February 2009 review. It’s a great example of how to use what you have and make it go further than you might have thought it could. Here are some important take-aways from this film when working with a project that is handicapped in some way:
- Hide the drawbacks. This film primarily in black and white. That hides the poor color of the Flip (notice all my Flip Side vids are also black and white).
- Simplicity never goes out of style. This film is all straight cuts and transitions. No fancy-shmancy effects. No bells and whistles in the editing what so ever.
- Composition counts. The composition and framing are beautiful. The use of angles. Placement of subjects. How he uses (and sometimes breaks) the rule of thirds. All of this adds to the power of the film.
- Good writing works. I don’t know if Zack wrote this ahead of time or just ad libbed the voice over. But it’s powerful. It has meaning. The film wouldn’t be the same without it.
- Music sets the mood. The haunting music and lyrics of Zack’s uber-talented musician wife Meghan adds significantly to why this film works.
FilmRiot host/producer Ryan Connolly said it great in a Flip Side video a couple of weeks ago. Learn what you can on what you’ve got. Then, when you graduate to the bigger and better cameras, you won’t suck. (Because, as Zack so insightfully puts in the video below, we ALL sucked at some point. So why spend a fortune just to suck?)
Be sure to check out this funny spoof made by Zack’s assistant, Erik Dixon.
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