For a majority of my career as a professional video producer and director, I would conduct interviews in such a way so that the interviewee’s eye-line would be just off camera.
But for the past year or so I’ve been a fan of having the interviewee look directly into the camera, as if they are talking to you personally. I think this composition is particularly effective in videos where there is some call to action or a testimonial. It feels stronger and more personal that way. Let me demonstrate.
Below is a testimonial video I produced for the project management system Kickoff, wherein I have the clients look directly into the camera. As a viewer I feel more connected to the people in the video when they’re looking and speaking directly to me. What do you think?
I still like to have interviewees look off camera when there’s a story being told or if there isn’t a specific appeal being made. Think of a traditional documentary where subjects are retelling some event.
What’s your take?