The image below is not a photograph. It’s a drawing. In fact, except for my bio pic, all the images in this article are drawings.
This is only one of the hyperrealistic drawings of Paul Cadden. You don’t believe me? Perfect. That’s the point I’m on a mission to make.
I first discovered Paul Cadden on this Huffington Post article. His work is a testament to just how mind-blowing your art should be. In today’s day and age, everyone and anyone can buy a good quality camera and set about recording their own memories, their own story. Many people in need of a video or photographs may think, “Why see a professional when I can just do it myself?”
In order to prevent those words from ever leaving the tip of their tongue, your art has to be better than they could ever hope to create. Your art should far surpass what any amateur can do. This doesn’t mean that you just know your camera’s manual better than anyone else. It means that you know how to work your equipment better than anyone else and you think differently than anyone else.
Some people are stronger in one area than the other, which is fine. The important thing is to have both qualities. You may have incredible ideas and perspective, but no one is going to know about it unless you create it, which you can only do by knowing how to create it. Similarly, you may know your camera inside and out, but your work will lack the artistic edge that so many people crave.
With all the noise surrounding people today, your work needs to blow people’s minds. One way to do that is to create something that causes other people to expand their view on what’s possible.
The bottom-line is that your prospective clients should view your art and think three things:
- I didn’t even know that was possible.
- I still can’t figure out how you did it.
- I need to hire you because there is no way that I could ever make that on my own.
Your art should make Vizzini say, “INCONCEIVABLE!”