It all started with a mishap. An audio glitch that resulted in us not getting the pristine audio we normally get when we film a Creative Mornings presentation. Although it technically was not my fault the audio glitched, as the video producer it was my job to make sure I got the audio I needed for the video I was producing. (I have since implemented dual audio capturing when filming the lectures). But as fate (or providence) would have it, that mishap turned into an opportunity to do something grand.
The Birth of a Documentary from a Lecture
Creative Mornings is a free monthly breakfast lecture series started by Tina Roth Eisenberg. There are chapters all over the world where the lectures are held. We produce the videos for the Atlanta chapter. The series has gotten major acclaim this week as it was featured on Wired.com.
The lecture in question was that of Dwain Cox. Dwain heads up the innovation team at Chick-fil-A. In his Creative Mornings presentation, he gave four insights from his 20+ years as a designer and innovator. Insights that every professional creative should heed.
- Listen & Help
- Be Truthful
- Less is Better
- Work in your Sweet Spot
Some of his advice was bold. Dare I say, unexpected. Even kind of hard to believe. But all of it was inspiring and eloquently given with humor and terrific analogies. The minute his presentation was over, I knew I wanted to see if I could get him to re-record parts of it.
At first I just wanted to re-record the inspirational parts of the lecture then mix it with poor audio I got the day. Then I thought, if we’re going to do all of that, why not just re-record the whole thing. It wasn’t that particularly long (as lectures go). Then I thought, “The examples and analogies he gave are so visual. And his Keynote was only a few slides. What if we ‘painted’ his words with a cinematic brush?”
And thus, a documentary idea was born.
I can’t tell you how much went into planning, shooting and editing this project. Well, actually I CAN tell you. And I will. Next week I plan to have a 3-part series on the top lessons I learned during pre-production, production and post. We also shot a lot of behind the scenes footage for a “Making of…” video (that will come later as time permits).
The full credits are below the video. A lot of people donated their time and talent to make this happen. Notice I said “donated.” We were not paid for this. This was a labor of love to create something special. We all as artists wanted to participate in the making of a film that could inspire other artists; not only from the great insight given by Dwain in his talk, but by the story behind the making of this film.
- The story of turning a mishap into magnificence.
- The story of rallying friends and colleagues to do something grand.
- The story of stepping out of your comfort zone to ask for things in order to get your film made.
I hope the film and the story behind the film inspire you in whatever field you practice. Listen to Dwain’s advice. As he says in the video, even if just ONE of his insights resonate with you, do it.
For you film geeks, the footage in this film comes from five different Canon cameras: the EOS C300, the 7D, the 5D Mark II, the T2i and the T3i. It will be interesting to see if you can tell which clips are which.
Many thanks to my show sponsor and friends at LensProToGo for helping to sponsor this project with the C300, Zeiss 28mm/T2.1 CP.2, Canon 14L II, 70-200 f4 and Zeiss 50 ZE f/1.4. And special shot out to Mike Duval for all his help. Yes they do sponsor my show, but even if they didn’t, I sing their praises.
Be sure to check out the other Atlanta Creative Mornings lectures at vimeo.com/atlanatcm.
“Silver and Gold (Instrumental)” in Act 4 and “The Sweetest Song” in Credits Sequence by Rudy Vaughn
A Dare Dreamer Media Production
Produced, Direcred & Edited by
Caroline Avery Granger
The Numbers Guy
The Nice Guy
Ty Lane Miller
Boy Tennis Player
Girl Tennis Player
Behind the Scenes Photo & Video
Dwain Cox & Chick-Fil-A
Suwanee Creek Bicycles
Frazier Cycling Juniors Race Team and U-23 Race Team
Driver: Ms. CJ Nguy
President Obama and Congressional footage in public domain.
Footage of Steve Martin used under Fair Use, Section 107, Title 17 U.S.C.