In the U.S., only 51% of Americans that are 18 and older are married. In fact, there was a five percent drop for new marriages between 2009 and 2010. The marriage age has also increased; the median age now being 26.5 for women and 28.7 for men.
But what about all those little girls who begin planning their weddings in elementary school? They haven’t gone away. Dress up games still include tea parties, make up stations, mommy’s high heels, and of course, a marriage ceremony. But how many high school and middle school girl’s do you see playing such games? Zero.
Well, maybe not quite zero. Dress up games are for little girls, but the dream of Prince Charming and fluffy dresses never died. As the girls got older, they just chose a more sophisticated game: Pinterest! It seems that the age for wedding planners has actually decreased.
College freshman have whole boards devoted to that fateful day! But it’s not just college girls; middle school and high school girls are oohing and ahhing over the little cakes and romantic photo shoots, over what could potentially be your images.
This is your shot! Do like Disney and get ’em while they’re young! You now have the unique opportunity to advertise your work to girls before they’re even thinking about money. As a photographer, they aren’t concerned with how much you cost! They care about the quality and beauty of the images that you (should!) have up all over Pinterest.
When the real wedding date comes, these girls will be much more likely to pick you if they’ve been dreaming about the events that your photographs captured. They’ve already been exposed to your brand and your art. Their standards have been raised; they will already have images in their head of what a “real” wedding is supposed to look like. Therefore, they’re less likely to be willing to settle for less than some resemblance to their dreams!