Last year I had the honor to produce a promo video for Todd Nichols. He is a high-end wedding photographer (and ex model) out of Sun Valley, ID. I’ve done a ton of these videos and I’m always trying to make each one different, yet connected to my client’s brand. So from time to time (and with the client’s blessing of course) I take risks. I took two risks with Todd’s promo.
First, in the video Todd tells the story about a wedding he shot where the father of the bride read a letter to the bride from his deceased wife (who knew she would not be around for her daughter’s wedding). As soon as I heard that story, I knew I wanted to include it in the video somehow. The re-enactment took Todd’s promo to a whole new level. It was a risk because it could have come off cheesy. Or maybe it would be a downer to viewers. But I think we pulled it off in a way that really connects with viewers emotionally.
Second, we also did something else unique. Instead of shooting Todd with a client, we shot Todd with his own fiancé, Julie. In doing that we were able to show how and why Todd is able to connect with brides by showing how he connects with his own bride-to-be.
The result of these risks is a very personal and emotionally powerful promo that makes brides swoon! (Of course, Todd’s dashing good looks don’t hurt either!) His clients have raved about.
So, are you taking risks in the work you do?