There’s a growing trend I’ve seen in professional creative community. Using the nomenclature “storyteller” to describe yourself as a professional artist. I first saw it with filmmakers. Now that “cinematic” and “cinematographer” have been used ad nauseam by professional videographers, we’ve adopted “storyteller.” And I’m not judging. I do it too.
But now other artists are getting in on the game. Photographers are calling themselves storytellers. Even brand marketers are calling themselves storytellers. (Ironically, I have yet to come across a book author website that refers to him or herself as a storyteller. 🙂 )
But what the heckfire does it mean to be a storyteller, particularly as it relates to commercial videography or photography? Well, over the next few posts I’d like to explore that idea.
Every Good Story
In addition to the work I do for my own business, I also head up video production for the marketing and ad agency Mighty 8th Media. As their senior video producer, I offer some specific insight on what it exactly means to be a storyteller.
What’s your take on the topic? Are YOU a storyteller? If so, how do i define it?