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Branding

Kathleen Shannon of Braid Creative on The Solo Creative Podcast

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http://traffic.libsyn.com/solocreative/sc007_kathleenshannon.mp3

Kathleen Shannon of Braid Creative (the duo that did the branding for Brené Brown) is on the latest episode of The Solo Creative Podcast talking about branding and facing your fears.

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Skip Cohen on The Solo Creative Podcast

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http://traffic.libsyn.com/solocreative/scoo6_skipcohen.mp3

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Radio Film School and the Importance of Setting Yourself Apart

The recent #1 ranking in iTunes for our new show “Radio Film School” is a small case study setting yourself apart.

Read more "Radio Film School and the Importance of Setting Yourself Apart"

Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause

In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.

Read more "Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause"

The Importance of Story When Communicating Your Brand

What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.

Read more "The Importance of Story When Communicating Your Brand"

Dan Wieden on the New TV Landscape

Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.

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Dan Wieden on Brands, Ideas and Storytelling

The CEO and co-founder of one of the world’s leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.

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Customer Acquisition vs. Retention and the Brand Experience

The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?

Read more "Customer Acquisition vs. Retention and the Brand Experience"

Building a Brand Experience as a Visual Storyteller

Here’s a short list of considerations to make if you desire to craft a rewarding experience for your clients.

Read more "Building a Brand Experience as a Visual Storyteller"

Design Elements of Your Brand

Let’s talk about design elements and what goes into that aspect of your brand.

Read more "Design Elements of Your Brand"

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