The first in a series of posts about what branding is and how to effectively build one.Read more "What Is a Brand?"
Some coMpanies just don’t get whAt Customer service is reallY about in today*S internet and social media age.Read more "Do You Treat Your Customers Like People or Robots"
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.Read more "A Promo Video that Repels as Much as it Attracts"
This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.Read more "Why “Maddie” May Have Missed the Mark"
7 success tips from world renown and multi-, multi-, multi- award-winning wedding and lifestyle photographer Jerry Ghionis. (Yes, that was THREE “multi-‘s”. He’s won a LOT of awards.)Read more "Jerry Ghionis Gives 7 Tips for Succeeding in Wedding Photography"
Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.Read more "Gary Vaynerchuk on Storytelling"
What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.Read more "The Top 3 Problems of Universal’s “Best Vacation Ever” Ad"
A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.Read more "How UPS Failed a Basic Premise"
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.Read more "Lowering Your Rate Without Hurting Your Brand"
Today’s guest blog post delves into the connection between brand scarcity and your prices.Read more "The Importance of Maintaining Brand Scarcity"