Derek Helpern on Pricing and His $300 Haircut

SocialTriggers.com founder and marketing guru Derek Halpern recounts a funny yet important lesson on pricing.

Know Your Audience

If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.

Transmedia Storytelling

It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.

The Importance of Story When Communicating Your Brand

What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.

Three Proven Strategies for Raising Your Prices

I know my suggestion yesterday to double your rates immediately may be too much for some of you. So here are 3 more palatable solutions.

Worth is in the Eye of the Beholder

Every professional artist faces the challenge of charging what they’re worth, not because they aren’t worth it, but because they THINK they’re not worth it. They’re their own worst enemy.