Before you start pre-production on any video, you need to ask this vital question.Read more "Know Your Video’s Objective"
How to use a fictional narrative approach to help your clients’ videos rise above the noise.Read more "Using a Fictional Narrative Approach to Promote Your Client’s Business"
Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.Read more "Gary Vaynerchuk on Storytelling"
Now that the term “cinematographer” has been used ad nauseam, there’s a new “favorite” term professional artists are adopting. Storyteller. What?Read more "What IS Storytelling Anyway?"
What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.Read more "The Top 3 Problems of Universal’s “Best Vacation Ever” Ad"
If you want to stay sane and have a long career as a professional creative, I recommend you make sure most of your clients have at least two of these three characteristics.Read more "Do Your Clients Have 2 out of These 3 Characteristics?"
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.Read more "Lowering Your Rate Without Hurting Your Brand"
Today’s guest blog post delves into the connection between brand scarcity and your prices.Read more "The Importance of Maintaining Brand Scarcity"
Part 2 of Jude Charles’ post on making a documentary about branding. Today are the actual lessons he learned about branding itself. Insightful!Read more "Three Lessons About Branding from a Cosmetic Line Documentary"
An in-depth look at the making of a documentary series about building a cosmetic brand. Great info for building your business and your craft.Read more "The Making of a Documentary Series About Branding"