What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.Read more "The Importance of Story When Communicating Your Brand"
A case study of how Joseph Campbell’s “Hero’s Journey” can be applied to a real life story, and how you can use that concept in your own filmmaking.Read more "Applying “The Hero’s Journey” Can Improve Your Corporate & Event Filmmaking"
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.Read more "A Promo Video that Repels as Much as it Attracts"
How to use a fictional narrative approach to help your clients’ videos rise above the noise.Read more "Using a Fictional Narrative Approach to Promote Your Client’s Business"
Two versions of a film we made for a client provides a lesson in serving your inner muse vs. serving the client.Read more "Serving Your Client vs Serving Your Muse"
Often I see beginning filmmakers get confused between these two. Today I address the differences, why you should care, and when to break the rules.Read more "Frame Rates vs Shutter Speed and Why to Care"
Our latest photographer promo is a case study in taking risks to be different.Read more "Taking Risks with a Photographer’s Promo"
Some behind the scenes info and video on the making of a provocative short film about the sex trafficking of teen girls (that is, trying to stop it.)Read more "How the 5D Mark III Helped Me Make My Most Important Film to Date"
A promo for a festival of films that gets people talking and moves you to make the world a better place.Read more "Windrider Film Forum Engages Dialog"
Why just about all of the promotional videos we produce use documentary style interviews vs. formal scripts. Plus advice on when it make sense to use scripts.Read more "Scripts vs. Interviews for Promotional Videos"