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Exploring the Commerce & Craft of the Creative Arts

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Apple

The Top 3 Problems of Universal’s “Best Vacation Ever” Ad

What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.

Read more "The Top 3 Problems of Universal’s “Best Vacation Ever” Ad"

Chris Fenwick and FCPX Pros & Cons – Crossing the 180 #106

In this episode, veteran editor Chris Fenwick and I discuss what we love about FCPX, what annoys us about it, and settle once and for all whether or not this is an NLE for professionals.

Read more "Chris Fenwick and FCPX Pros & Cons – Crossing the 180 #106"

Chris Fenwick, FCPX and Editing – Crossing the 180 #105-Part1

Part 1 of a 2-part series with veteran editor Chris Fenwick. Today we talk about editing style vs client brand and perfection vs good enough. Regardless of which NLE you use, you’ll want to hear this.

Read more "Chris Fenwick, FCPX and Editing – Crossing the 180 #105-Part1"

Hard Drives, Sparse Disks and FCPX – Bonus Crossing the 180

I have a special bonus episode of Crossing the 180 today. Check it out and learn how you can earn $200!

Read more "Hard Drives, Sparse Disks and FCPX – Bonus Crossing the 180"

Crumple Co-Founder Gabe Cheifetz – Crossing the 180 #102

CrumplePop co-founder and president Gabe Cheifetz is on the show today talking about the results of their gamble to bet everything on FCPX.

Read more "Crumple Co-Founder Gabe Cheifetz – Crossing the 180 #102"

Is Final Cut Pro X Becoming a True Player

Help me figure out what my next move should be regarding a NLE. Is FCPX ready for prime-time?

Read more "Is Final Cut Pro X Becoming a True Player"

Knowing WHY You Do Your Business is Essential

Best-selling author Simon Sinek gives valuable insight into what the best businesses prevail and how great leaders inspire action. A must-read for anyone running their own business.

Read more "Knowing WHY You Do Your Business is Essential"

FCPX and Making the Right NLE Decision for YOUR Business

Seven things to consider to make the best NLE choice for YOUR business.

Read more "FCPX and Making the Right NLE Decision for YOUR Business"

Wunderlist and the Power of Aesthetics and Good Design

The quality of your service’s design and presentation will profoundly impact the success of your business. Maybe even more so than your work.

Read more "Wunderlist and the Power of Aesthetics and Good Design"

Let’s Commit to Be Insanely Great…In Life

In a sea of millions of blogs remembering the life and contributions of Steve Jobs today, even if just one of you reads this special tribute, it will be worth me writing it.

Read more "Let’s Commit to Be Insanely Great…In Life"

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