Usually, the shorter you can make a video, the better. Why take 4 minutes to say what you can in 2.5? Here’s a look at my thought process for getting down to the essence of a message.Read more "Capturing the Essence of the Edit"
Why just about all of the promotional videos we produce use documentary style interviews vs. formal scripts. Plus advice on when it make sense to use scripts.Read more "Scripts vs. Interviews for Promotional Videos"
If you do any sort of documentary, educational or promotional video work, chances are you will need to use b-roll: video footage that plays usually during an audio voice over, e.g. an employee being interviewed for a corporate promotional film is talking about how fun it is to work there, then the video cuts to […]Read more "Four Tips for Better B-roll"