Vera Wang is the quintessential high-end, couture bridal designer. Wearing a Vera Wang dress on your wedding day is a dream come true for a woman. But it ain’t cheap. You could easily spend $10,000 for a Vera Wang dress (my whole wedding cost that much). Everything Vera does is expensive. Until about four years […]
Read more "How to Spin-Off a “Target” Brand When You’re a “Tiffany” Studio"I think one of the most often asked questions by newbies in the filmmaking or photography world are: what price should I set? Should I go high, or low? How often should I raise my prices? My podcast conversation with David Robin inspired this blog post. But then I started seeing this topic come up […]
Read more "How to Go About Setting Your Rates"**UPDATE: This blog post was part 2 of a 3-part series. Be sure to read part 1 (The Future is Bleak) and Part 3 (The Future is Bright or Bleak). 🙂 ** There is absolutely no better time than NOW to be a small business photographer or filmmaker. The equipment we have at our disposal […]
Read more "The Future is BRIGHT for Small Business Photographers and Filmmakers"**UPDATE: This blog post was part 1 of a 3-part series. Be sure to read part 2 (The Future is Bright) and Part 3 (The Future is Bright or Bleak). 🙂 ** Why don’t we all just admit it. If you’re a small business making a living by shooting photos (e.g. weddings & events, portraits, […]
Read more "The Future is Bleak for Small Business Photographers and Filmmakers"