A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.Read more "Increase Client Satisfaction with Creative Briefs"
Guest Post by Clint Regehr of CERVIDEO Unlike many film makers that first went to film school and then entered the business world, I came at it from a different direction. I was in the business world where I had a 30 year Enterprise Software Sales career that included major software corporations and several start […]Read more "Six Lessons Every Small Business Owner Should Know"
Since I’ve been on the topic of retainers and business, I thought I’d quickly address another important topic. Don’t start any work until the check clears the bank. As I mentioned yesterday, you may have already invested a lot of time and energy into this client prior to them signing. Now that you’ve got the […]Read more "Don’t Start Until the Check Clears the Bank"
Four reasons why the retainers you charge should be non-refundable.Read more "Justification for the Non-refundable Retainer"
So, I’m at a local auto garage to get an emissions test for my car since I’ve been stopped by cops twice in four days for an expired tag (the first cop gave me a ticket the second let me go.) Like I said, I’m at this garage and I go up to the first […]Read more "Don't Be The Other Guy"