In Pursuit of the Truth

The firestorm of comments on my “haters gonna hate” post raised an issue that I think is prevalent in the industry: attacking one’s character or making an insinuation about one’s ethic without really knowing the person or their background. I’ve seen it done to others where I knew the background of the person attacked, and […]

Read more "In Pursuit of the Truth"

Creating Work That Honors Both Your Style and Your Client’s Brand

Yesterday I wrote about the challenge of balancing a unique, signature style as a visual artist with authentically communicating the brand of your client. B2C studios (e.g. wedding filmmakers/photographers, etc.) will tend to benefit greatly from putting their style first. B2B studios (e.g. commercial photogs and video producers) have a more complicated task at hand. […]

Read more "Creating Work That Honors Both Your Style and Your Client’s Brand"